Pretty/Scary was created in July 2004. It is currently run solely by Heidi Martinuzzi, Managing Editor Mary Goff, and Creative Editor Bryan Bloodsoaker.

Pretty/Scary was created to provide women in the horror world a place where they could build a community of like-minded individuals. We got sick of watching women get treated like meat on other sites and magazines in order to promote their projects. Now there is a place they can go to be taken seriously, while celebrating the fact that they are hot, funny, and covered in blood. Pretty/Scary is open to horror fans, authors, filmmakers, actresses, webmasters, any woman involved in horror in any way, and even men. It's a site about celebrating the feminine while acknowledging the dreadful power women possess to frighten. We embrace the darkness, the fear and the female of women in horror.

Pretty/Scary is the first website of its kind, by women of horror, for women of horror, but also by and for the men who love women in horror. We think men are wonderful, creative, and frightful beings, and we welcome their participation and contributions. We celebrate women because the genre is overwhelmingly male, and we simply want to give women the recognition they deserve. Our "Scary Studs" section is our way of celebrating men gifted with attractive physical attributes, the way men have long admired women for their beauty.

We also welcome gays, lesbians, bisexuals, and transsexuals to share their favorite horror hotties--male, female, or whatever. We mean not to discriminate against any sexuality between consenting adults. Softcore, hardcore, vanilla or kinky--if you love horror, we want you!